Splitsub

Splitsub is a platform to share digital subscriptions with friends, family, and others.

Marketplace, FinTech

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Basic Information

Gurugram-based Splitsub is a platform to share digital subscriptions with friends, family, and others. Splitsub is a payment integrated platform designed to eliminate freeloading, by facilitating the common behaviour of sharing subscription credentials without delay in payments and saving money in the shared economy model. The startup does not manage or sell subscriptions but only handles the payments. The start-up has a strict refund policy to protect the interest of customers from fraudulent users. The platform charges users a nominal fee of Rs10 on every transaction. All transactions are done in Splitsub Credits where 1 Rupee = 1 Splitsub Credit.

Legal Name

Splitsub Inc.

Headquarters

New Delhi, Delhi, India

Business Model

B2B2C, C2C

Founding Date

2021

No. of Employees

<10

Core Team

Ankur Solanki

Co-Founder

Dhruv Goel

Co-Founder & CEO

Timeline

2019

Founding Team Hired

Dhruv and Ankur previously worked together on a healthcare startup as co-founders in Barcelona after completing their MBA from ESADE Business School. They acquired their tech team from their previous startup to work on Splitsub.

2020

Product Launch

After testing the beta version amongst friends and family we launched the app on 15th March 2020. We were able to acquire more than 8000 signups in the next two months.

2021

Accelerator / Incubator Program

We completed 25K user signup goal in less than 1 year of public launch. We have on an average 5K monthly active users.

Revenue Stream

Commission on transaction

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Target Market

B2C

Users who are looking for a trustworthy and cost effective way of sharing online subscriptions. Most of our users are from Metro and Tier 1 cities between the age group of 18 to 40 years of age.

User Age

Less than 18, 18 to 25, 26 to 34

User Income

Lower Income, Lower-middle Income, Upper-middle Income

Location

India, India Tier 1, India Tier 2

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Features