Stupa Sports Analytics wants to bring the technology drift in sports, to be more precise in racket sports and help coaches and athletes understand how technology can be an effective tool for their performance enhancement. Once the user downloads the app, available on app store and play store, they can subscribe for the optimal package and begin uploading their pre-recorded match or training videos for analysis. The core procedure involves capturing the data, to its minutest level, from matches or training. It is then further processed and mined for relevant statistical and analytical information to provide interactive analysis backed up by sliced video clippings. It helps the coaches and athletes to work on specific potholes in their game in an optimized manner. The Performance Enhancement product is designed to help athletes and coaches to be able to analyze their competitive matches and practice sessions and harnesses the power of data analytics to analyze an athlete’s technical performance, derive trends and patterns from historic data and provide detailed analysis of the game, identify hidden anomalies, tactical insights and also help in understanding opponent’s strategies. Stupa also works in broadcasting, creative social media and fan engagement content for enriching viewership experience of the fans and followers.