The business was started in 1992, later formalised in 1998 as Suparshva Swabs, by the late Brij Mohan Lal Jain and his sons. In those years, the company made wooden toothpicks. A small semi-automatic machine for making cotton buds lay unused in its factory. The founder, sensing a business opportunity to replace imported cotton buds, used the machine to begin making the buds. Today, Suparshva Swabs and the Tulips brand employs 400 people across its manufacturing and distribution channels. Its range of products includes pre-sterilised absorbent cotton rolls, cotton pleats, medical disposables, toothpicks, wet wipes, etc. The products are sold under the Tulips brand at over 150,000 retail outlets such as chemist shops, grocery stores, kiranas, modern retail supermarkets, and standalone supermarkets. The brand’s products are also available on Amazon, Flipkart, Snapdeal, and Paytm.