Founded by Faizal Ahamed, Suxus is a manufacturing and retail brand of men’s apparels. It was essentially a B2B model, and Faizal had two dealers across the state in the beginning. Gradually, he increased the number of dealerships, supplying to popular retail chain stores like Pothys. In 2011, he decided to open his own showrooms, and Suxus opened stores in Madurai, Erode, Salem, Trichy, and Dindigul. Today, there are six Suxus stores across Tamil Nadu - in Madurai, Coimbatore, Erode, Namakkal, Salem, and Kanchipuram. The company does both B2B as well as B2C business, and sticks to a price point between Rs 50 and Rs 500. It deals in only men’s wear, which includes shirts, trousers, t-shirts, and denims.