Founded in 2018 by Karnesh Mahendru and Megha Wadhwa, Tattvalogy (formerly Nature’s Tattva) sells online through marketplaces Amazon, Flipkart, Nykaa and its own website. The brand provides raw materials with easy DIY tutorials, enabling the consumers to make their own cosmetics suited to their skin and hair type. Since these products are freshly made at home by the consumers, there are no added preservatives to them and are chemical-free. It offers a variety of skincare items such as body butter, essential oils, facemask, gel, and hand sanitisers as well. The startup raised raised $150,000 from Bollywood singer Sukhbir Singh and Rakhee Singal, Co-founder of Startup Buddy in April 2020. Their products are also sold through speciality offline stores in Delhi-NCR and Goa.