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Tender CoCo

Tender CoCo is a platform that provides tender coconuts at the customer’s doorstep.

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Basic Information
Tender CoCo believes in healthy consumption solutions for all. They enable customers to eat healthily, drink healthy and provide farm-fresh tender coconut at the doorstep. Served in its natural form without preservatives or re-packing, the platform follows strict vivid protocol, using a special hygienic machine, stored in a well-maintained store free from roadside dust and germs. Their products are available at stores across metros, highways, and online through web and app doors delivered within the shortest turnaround time, anytime, any day across the year. At the Beta testing stage, they had one outlet functional for the past month in Sandeep Vihar apartment complex in Whitefield, Bangalore.
Legal Name
:
Vayal organics Pvt Ltd
Headquarters
:
Coimbatore, Tamil Nadu, India
Business Model
:
B2C  
Founding Date
:
2021
No. of Employees
:
<10
Core Team
:
1.  
Arvinth Madampalayam Doraiswamy
Founder
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2.  
Prasanna Venkatesan
Co-Founder
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Timeline

2021

Company Incorporation

Mar | Company Incorporation

Incorporated as private limited company under the name of Vayal organics private limited with three directors.

Founding Team Hired

Mar | Founding Team Hired

Two professionals with over 23 years of corporate work exposure under sales and marketing, business development domain backed by an agriculturist and entrepreneur who has over 20 years of experience.

Product Launch

Apr | Product Launch

First outlet set up in collaboration with Kitchen stories, a popular cloud kitchen name in Bangalore. First outlet in a large apartment complex the Sandeep Vihar apartments in Whitefield Bangalore as Beta test.

Key Customer Milestone

Jun | Key Customer Milestone

Touched 100 customer milestone.

Strategic Partnership

Jun | Strategic Partnership

Collaborative partnership exercised with Kitchen stories a popular cloud kitchen brand in Bangalore and looking at expansion across Whitefield area.

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Target Market
B2C
Customer segment for this product is the entire population as it's a healthy drink procured and served in its natural form without preservatives and re packaging.
User Age
:
Less than 18,  18 to 25,  26 to 34,  35 to 45,  More than 60,  46 to 60  
User Income
:
Lower Income,  Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
India,  Global  
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