Mumbai-based The Marketing Boy was founded in 2011. Their service offerings include email marketing, Google Ads advertising, social media marketing, SEO, digital analysis, website development, mobile app development, and branding and creative services. Their digital marketing strategy comprises inbound marketing, content marketing, SEO, SMO, PR, and paid promotions. They concentrate on building new ways to set aims and explain how they help clients achieve them. Their work on lead generation centres on developing the tools and discovering new lead generation and account-based marketing methods.