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Thrive allows restaurants to set up their own delivery infrastructure as well as have access to customer data, which isn't the case with competition aggregators. Additionally, Thrive is charging restaurant partners a phenomenally marginalised commission of only 3% per transaction, which allows restaurants to have larger profit margins. The company has integrated delivery partners like Dunzo, Shadowfax, Pidge and WeFast, so that they can even reach out to people in Tier 2 and 3 cities across the country. Since launching in August 2020, the platform has about 3000 restaurants on it and around 1600 restaurants have on-boarded themselves onto the self-service loyalty program.