Started by IIT-Bombay alumni, Trell is a smartphone application based platform which enables its users to discover product reviews across various fields such as skincare and personal grooming, fashion, cooking, wellness, movie and web-show reviews, home decor, and travel. It has created an ecosystem of regional influencers who share localised and relevant content in Tamil, Telugu, Malayalam, English, and Hindi. The company has been funded by Sequoia Capital, Fosun RZ Capital, and Sprout Venture Partners, among others.