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Founded by Nimish Goel, Nevaid Aggarwal and Devender Bindal in January 2020, TrueFan plans to connect Indian fans with top celebrities through personalized, interactive experiences. The platform enables users to play simple quizzes around celebrities, and the winners get a personalized video message from those stars. In August 2020, the startup raised around Rs 33 crore in seed funding from Ronnie Screwvala, Mayfield India and Saama Capital. TrueFan aims to use the funds broadly to grow the business, scale the user-base to one crore and sign up to ten big celebrities from Bollywood, sports etc.