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YSTV
Uni Seoul is a Korean lifestyle brand, that enhances everyday life with a curated selection of stylish and affordable products.
We are a leading Korean lifestyle brand, we pride ourselves on curating a diverse range of high-quality and affordable products that elevate every aspect of your life. At Uni Seoul, we believe that beauty should be accessible to all. That's why our team of influential designers from South Korea works tirelessly to create products that seamlessly blend aesthetics with functionality. Whether you're looking to add a touch of charm to your living space, express your personal style, or enhance your daily routines, we have the perfect solution for you. Our collection includes Home & Living, Bags, Beauty & Care, and Study Essentials, all designed to add a touch of charm and practicality to your everyday life.
2023
Apr | Started Generating Revenue
Launched our first flagship store at Phoenix Marketcity, Pune with record opening day sale of INR 1.5L
Jul | Key Revenue Milestone
Added another flagship store at City Centre Mall, Nashik. Maintaining AMR of INR 15L since inception.
B2C
Demographic Segments: Young Families: Age 25-40, urban and tier-2 cities, seeking affordable, high-quality lifestyle products. Korean Culture Enthusiasts: Age 15-35, fans of K-pop, K-dramas, and Korean beauty trends. Working Professionals: Age 22-45, looking for functional and stylish products for their busy lives. Geographic Segments: India: Major cities and tier-2 cities with a large consumer base and increasing disposable incomes. The non-F&G value retail market is vast, with a TAM of USD 112 billion. Southeast Asia: Countries like Indonesia, Malaysia, and the Philippines with a growing middle class and significant interest in Korean culture. Psychographic Segments: Lifestyle Seekers: Consumers prioritizing aesthetics, quality, and innovation in their purchases. Tech-Savvy Consumers: Prefer online shopping for convenience and a wider range of products.
User Age
:
Less than 18,
18 to 25,
26 to 34,
35 to 45
User Income
:
Lower-middle Income,
Upper-middle Income,
High Income
Location
:
Frequently Asked Questions
