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Verloop helps B2C businesses automate their conversations with customers and make them highly personalised. This enables them to run an automated 24×7 customer engagement platform at a fraction of cost when compared to running it manually. Businesses use Verloop as an end-to-end chat platform to automate customer support, generate more leads, qualify leads, and push relevant offers. Verloop uses machine learning algorithms especially in NLP, NLU and pattern matching and have created their own Order-Guarantee Messaging Protocol. Nykaa, Cleartrip, and Acadgild among others have been its customers in the past.