Villain

Villain Lifestyle is on a mission to disrupt the Indian fashion and lifestyle industry by empowering you to be yourself. Villain Lifestyle is an apparel, accessories, and perfume line for men who aren't scared to flaunt their unapologetic, unabashed, and unafraid style. Their mission is to provide the men of India with premium quality products & experience at a pocket-friendly price while their vision is to be the ultimate lifestyle brand for men of India with a unique positioning & product range. The company was recently acquired by the brand Mensa. What makes them unique Men's grooming and lifestyle as subcategories have seen a proliferation of new brands in the last few years. It is in this cluttered space that Villain Lifestyle has managed to carve a niche for itself with its assortment of high-quality products at affordable price points. In a short period, Villain has managed to become the front-runner of this growing market with its consistent efforts to resonate with its audience. Men today are looking to explore unique categories, products, and brands, and with Villain, they are able to provide them with exactly that—products that are masculine, bold, and trend-breaking while being pocket-friendly. They aim to catch the pulse of the country with our unique selling points while keeping quality and customer satisfaction at the core of it all.