Vimag Labs

Vimag Labs is an Indian deep-tech clean energy startup developing next-generation electric motor technologies that eliminate the need for rare-earth permanent magnets. Headquartered in Bengaluru, Karnataka, the company is pioneering a software-defined propulsion platform that replaces conventional permanent magnets with intelligent digital field control, reducing dependence on critical rare-earth materials while maintaining high motor performance. Its mission is to build efficient, sustainable, and globally competitive motor systems that strengthen supply-chain resilience and accelerate the adoption of electric mobility and industrial electrification. By combining advanced motor design, embedded electronics, power electronics, and intelligent control software, Vimag Labs aims to redefine the future of electric propulsion. At the core of the company's innovation is its proprietary Virtual Magnet Motor (VMM) technology, which generates the magnetic field required for motor operation through software-controlled electromagnetics instead of physical permanent magnets. This approach enables high efficiency, enhanced controllability, and reduced reliance on imported rare-earth elements while addressing environmental and geopolitical supply-chain challenges. The technology is designed for a wide range of applications, including electric two- and three-wheelers, passenger vehicles, commercial vehicles, industrial automation, HVAC systems, robotics, defense equipment, and other electric drive systems. The company also develops advanced motor controllers and integrated software that optimize motor performance, efficiency, and reliability across different operating conditions. Vimag Labs combines expertise in electrical engineering, embedded systems, software-defined controls, and advanced manufacturing to commercialize indigenous motor technologies for global markets. Operating under the Volektra brand, the company collaborates with automotive OEMs, Tier-1 suppliers, industrial manufacturers, and technology partners to accelerate product validation and commercialization. Through continuous innovation and a strong intellectual property portfolio, Vimag Labs is positioning itself as a key contributor to India's clean mobility ecosystem by delivering scalable, rare-earth-free propulsion solutions that support sustainable transportation and industrial electrification.