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Vital intends to reimagine health insurance by personalising the coverage for each member based on their individual needs and going beyond hospitalisation to also include essential wellness expenses. The D2C health insurance platform has co-developed the insurance cover with Care Health Insurance and integrated with Mfine, Healthians, Thyrocare, 1Mg, BeatO, Fitterfly, Fitternity, Cult fit, and Betterlyf, for the wellness benefits. It takes less than 60 seconds for a member to buy the plan and less than 2 minutes to intimate a claim or book an appointment through the Vital website and app. They are leveraging technology and data science to build a more personalised experience with an integrated health and wellness approach and smarter product structuring to make the premiums much more affordable.