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Started by Vandana Luthra in 1989, VLCC started as a as a beauty and wellness service centre in Safdarjung Development Area, New Delhi that focused on dietary modification and exercise regimen-based weight management programs. VLCC has the largest scale and breadth of operations within the beauty and wellness services industry in India. Currently the store operates in 326 locations in 153 cities and 13 countries in South Asia, South East Asia, the GCC Region and East Africa. With over 4,000 employees, including nutrition counsellors, medical professionals, physiotherapists, cosmetologists and beauty professionals, VLCC is a leader in the Indian beauty and wellness industry by market share. VLCC also operates vocational training institutes called the VLCC Institute of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment after Mrs.Luthra become chairperson at BWSSC, with 73 campuses in 55 cities across India and one in Nepal.