Gurugram-based startup Web IQ Inc helps businesses and communities understand digital marketing and assists them in running campaigns and tracking their progress. Its flagship product RankWatch claims to have helped several brands including Naukri.com, BookMyShow, Makaan, Reliance, MakeMyTrip, etc. get actionable data on their rankings, backlinks, and SERP competitors to grow their organic traffic. With its unique set of tools, RankWatch streamlines workflows to minimise operational chaos and maximise time for building strategies. RankWatch claims to have helped over 7,000 marketing teams stay organised in more than 100 countries globally. At present, Web IQ Inc is present in India and the US. It has also expanded to reach customers in the UK and Australia.