Founded in 2019 by Chirag Jadhav and chef Abhishek Joshi, WeIdliwale brings South Indian flavours to Pune. WeIdliwale plans to scale the business beyond Pune with long-term goals of global locations along with Kings Group Venture’s Food and Beverage operations. The company also plans to open a second store in Viman Nagar, Pune. Its first store was started in August 2019 in Baner, Pune. The brands under Kings Group are Circle of Crust brand across Pune, King’s Dairy, and is preparing for the launch of the Fuji Cream frozen dessert line.