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Founded in 2017, WinnerBrands is a curated and assisted online platform for branding services. The startup works on naming and designing logos and websites. It also designs collateral and handles support functions like trademark, web development and packaging procurement services. WinnerBrands also has legal, packaging, procurement, printing and photography partners. WinnerBrands, being a freelancer-driven model, source freelancers from across the country. About 90 percent of its freelancers are former-design heads or art directors from leading agencies. However, it is the in-house team that works as virtual managers for their clients. They take care of the entire working process - from talking to clients, understanding their requirements and delivering the services. WinnerBrands only lists out services and is not an aggregator of marketing service providers. Unlike other freelance aggregators, where freelancers get to connect with clients directly on a platform and work for them, WinnerBrands itself connects clients with these experts at the backend, based on requirements.