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WooCommerce is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and for the market position of the base product as freeware (even though many of its optional extensions are paid and proprietary). WooCommerce serves approximately 4% of the top million HTML pages. WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open-source. WooCommerce has hundreds of extensions and over 1,000 plugins. In addition, there are thousands of paid add-ons for fixed prices. Many Premium Themes now offer capability with WooCommerce as well as plugins that make a theme framework compatible.