WYLD is a phygital payment card and mobile app for active social media users to help them monetise their social influence with every purchase.
WYLD was founded in 2021 by Yash Sakhlecha, Dishant Sanghvi, Rij Eappen and Aashna Sakhlecha. Cashing in on the creator economy, WYLD lets its users shop at its wide range of partner brands, online or offline, using the card, and if they choose to post about the product or brand on social media, the users earns substantial cash backs on their purchase. The cashbacks are based on the user’s presence on Instagram which is measured by their WYLD Score - the brand’s proprietary AI social scoring system, determined by the number of followers, reach, engagement, frequency of posts and other such parameters.
Tardeo, Maharashtra, India
Co-founder & CEO
Co-Founder & CMO
Chief Operating Officer