WYLD is a phygital payment card and mobile app for active social media users to help them monetise their social influence with every purchase.

Basic Information

WYLD was founded in 2021 by Yash Sakhlecha, Dishant Sanghvi, Rij Eappen and Aashna Sakhlecha. Cashing in on the creator economy, WYLD lets its users shop at its wide range of partner brands, online or offline, using the card, and if they choose to post about the product or brand on social media, the users earns substantial cash backs on their purchase. The cashbacks are based on the user’s presence on Instagram which is measured by their WYLD Score - the brand’s proprietary AI social scoring system, determined by the number of followers, reach, engagement, frequency of posts and other such parameters. See more

Headquarters

:

Tardeo, Maharashtra, India

Founding Date

:

2022

No. of Employees

:

<10

Core Team

:
1.

Yash Sakhlecha

Co-founder & CEO

2.

Dishant Sanghvi

Co-Founder & CMO

3.

Rij Eappen

Chief Operating Officer

Funding

Investors

:

1.

Better Capital

Detail Round Breakdown

Round 1

$350k

Series Name

:

SEED

Date

:

1st Mar 2022

Investors

:
1.

Better Capital

2.

Aman Gupta

3.

Sameer Mehta

See More