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YSTV
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Brands
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YSTV
At Yourway, we believe style isn’t about following trends — it’s about owning your identity. In a world full of noise, we stand for clarity. For confidence. For doing things your way.
YOURWAY is a premium lifestyle brand launched in 2026, created for individuals who value confidence, authenticity, and self-expression. Inspired by global fashion and modern Indian culture, we design high-quality apparel with clean aesthetics, oversized fits, and premium fabrics. Our mission is simple: fashion should adapt to you, not the other way around. YOURWAY empowers people to embrace their individuality and wear their story—your style, your way.
Legal Name
:
YOURWAY CLOTHING
Headquarters
:
Lucknow, Uttar Pradesh, India
Business Model
:
Founding Date
:
2026
No. of Employees
:
<10
Core Team
:
1.
SUMIT SRIVASTAVA
2.
SHRUTI SRIVASTAVA
3.
RADHIKA SRIVASTAVA
2026
Company Incorporation
YOURWAY was incorporated as a premium lifestyle brand focused on empowering individuality through high-quality fashion.
Product Launch
Launched the first YOURWAY collection featuring premium oversized streetwear inspired by entrepreneurship, ambition, and self-expression.
B2C
YOURWAY serves ambitious Gen Z and Millennial consumers, including entrepreneurs, creators, professionals, and streetwear enthusiasts who value premium quality, individuality, and modern fashion that reflects their unique identity and lifestyle.
User Age
:
18 to 25,
26 to 34
User Income
:
Upper-middle Income,
High Income
Location
:
Frequently Asked Questions
