Founded by Bharat Bhalla and Varun Kapur in 2020, Yu Foodlabs has come out with a range of instant meal bowls that contain zero preservatives, additives, artificial flavourings or colours. Its meals retain their original taste and aroma while having a non-refrigerated shelf life of 12 months. These meal bowls are priced in the range of Rs 75-100. Yu has introduced six SKUs across two categories — wholesome pasta bowls and wholegrain oat bowls. It plans to introduce dessert bowls, veg/non-veg Asian noodle bowls and superfood breakfast bowls. Yu’s products are available at 100 plus retail outlets across Delhi NCR besides online marketplaces. It is adopting an omnichannel sales strategy and in due course will be present in offline and online stores pan-India. The brand aims to establish an offline presence in Mumbai MMR, East/ North East by January 2022 followed by all other metro cities in 9-12 months.