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ZAPR was cofounded in 2012 by Deepak Baid, Sajo Mathews, and Sandipan Mondal, ZAPR bridges the gap between the offline and online worlds by enabling TV-to-Mobile audience engagement. The enterprise works across the value chain from media owners, broadcasters, advertisers, research companies and end consumers. It further specialises in digital signal processing, audio processing, image processing, pattern recognition, data analytics, mobile advertising, integrated marketing, integrated advertising, and TV analytics.