Zlade is a company that manufactures razors, cartridges, aftershave gels, shave gels and shave essential gift boxes. Their products can be procured from their website as well as from platforms like Amazon. Zlade offers quality shaving products at affordable prices. The startup is recognised by the Government of India and is part of the Startup India programme. Zlade targets men between the ages of 22 and 55. It acquired its first set of customers through its website in early 2016. Zlade’s products are made in the ‘City of Blades’, Solingen, in Germany. Additionally, Zlade offers its products at a competitive price (50% lower than its competitors), without compromising on the quality of the products.