With love from Creators Inc.

On February 11-12, 2022, YourStory’s Creators Inc. Conference will celebrate and spotlight content creators from across industries and different geographies as they rewrite the definitions of entrepreneurship, entertainment, experience, and education.

Tuesday December 14, 2021,

3 min Read

Good Morning,

We have <3 their Instagram stories, smashed the like button on YouTube, tested their lifehacks, written about them (and maybe even imagined what it's like to be popular on social media channels!). Now, we celebrate their journeys at YourStory’s Creators Inc. Conference.

At the two-day event, February 11-12, 2022, YourStory’s Creators Inc. Conference will spotlight content creators from across industries and geographies as they rewrite the very definitions of entrepreneurship, entertainment, experience, and education and fuel the growth of the global creator economy, which is now estimated to be worth over $100 billion.

The conference will also include a list of Top 100 Creators, across industries and platforms, emerging creators awards ceremony, networking hubs and lounges to connect with fellow creators, attendees, brands, investors, marketing representatives, and startups, and masterclasses and workshops to deliver clear learning outcomes and more. Phew!!

The Interview

The strong stock market run is drawing in a lot of investors towards mutual funds. According to the Association of Mutual Funds in India, assets under management of the Indian mutual funds industry stood at Rs 36.74 trillion on September 13, 2021.

In a conversation with YourStory, Chandresh Nigam, CEO, Axis Mutual Fund says multi-cap mutual funds like Axis Multi-Cap Fund are a ‘one-stop-shop’ for investors that ensure reasonable exposure to all market segments for investors,

Editor’s Pick: Venture Debt

While venture capital has garnered attention in the growth of the country’s startup industry, a relatively lesser-known financing, that of venture debt, took time to find takers in growth-stage startups. However, today early-stage startups aren’t shying away from securing venture debt as equity becomes precious. Read more.

Startup Spotlight

Metaverse for runners

As a runner and an athlete, Sunny Makroo believes running comes naturally to human beings, unlike some other fitness activities such as strength training, pilates, yoga or spinning.

This led him to start Zippy, a YourStory Tech50 startup, that is building a metaverse for runners. It combines the principles of gametech and deeptech to offer users a running experience that is as immersive as playing a console game. Read more.

News & Updates

Urban Company has recorded a 33 percent jump in firm valuation to $2.8 billion in the employee stock sale programme concluded recently, the company said. The company concluded the sale of ESOPs worth $7.3 million (Rs 54.6 crore) that were allocated to 770 employees.

The Good Glamm Group (previously called My Glamm) has acquired Miss Malini Entertainment. While the terms of the deal are undisclosed, Mumbai-based Miss Malini Entertainment will continue to function independently while bringing its expertise to The Good Glamm Group.

Online grocery delivery platform Grofers has rebranded itself as Blinkit to focus on its pivot to quick commerce. In a blog, Grofers' CEO and Co-founder Albinder Dhindsa said the new name suggests that deliveries will take place in the blink of an eye.