Salesforce India sees broad-based demand for AI solutions
According to Salesforce, it is seeing increasing demand for AI solutions from both large enterprises and SMBs as this represents the new way of doing business.
Salesforce, the global customer relationship management software company, is seeing continuous broad-based demand in India across sectors, with artificial intelligence (AI) being the key driving force.
Salesforce crossed $1 billion in revenue from its India operations for FY24, and in the last four years, it has witnessed demand coming from both large enterprises and small and medium enterprises.
In an interaction with EnterpriseStory, Arun Kumar Parameswaran, EVP and MD of Sales and Distribution, Salesforce - South Asia, said even companies in heavy industry sectors of manufacturing and construction materials—which are slower in technology spending—have increased their AI investments.
The driving force for this demand is AI and agentic AI. Parameswaran said, “Now we are talking about unlimited digital labour through AI and such deployments are positively impacting customers.”
The Salesforce executive believes the impact of this technology platform is becoming even more relevant through agentic AI. According to Parameswaran, there are several stages in deploying AI, starting from the basics then moving towards agentic AI and finally to the world of autonomous agents. “AI agents can provide unbelievable speed of response,” he remarked.
The demand for Sareforce's AI products is still in its early stages as the company is integrating the technology across all platforms.
Salesforce, in a research report which surveyed 200 global human resource executives, noted that 85% of the HR leaders believe that within five years, most workforces will have humans and AI agents/digital labour working together. Once agentic AI is fully implemented, CHROs expect an average employee productivity gain of 41.7% and a 26.2% reduction in labour costs.
The research also noted that CHROs anticipate research and development (R&D), IT, and sales teams will grow as their business begins to adopt AI agents.
According to Parameswaran, the early adopters of AI platforms are digital-native companies, D2C firms, and technology enterprises.
He said there is a big change in the way AI is being adopted as earlier it was expensive to deploy this technology but now affordability has increased.
The biggest advantage of Salesforce is the amount of data it possesses on customer engagement, which enables the firm to produce market insight much earlier than others.
“We are all constrained by our digital imagination as everybody wants to put AI in front of their customers for better experience, higher revenue or lower cost,” Parameswaran said.
Edited by Kanishk Singh