Spotlight: Schwarzkopf launches first Anti-Breakage Hair Colour with OmegaPlex technology in India

In our fast-paced world, fashion trends hardly stay constant. They disappear as quickly as they come. But there is one, which has remained consistent, year after year - the art of hair colouring.

Every generation comes up with their own hair colour trends, which pushes them to try new products and experiment with them. The craze for hair colouring can be seen in the growth of the market, which was valued at $477 million in FY2020 and is now expected to grow at a CAGR of over 17 percent till 2026. The growth can be attributed to rapid product innovations and salon services to complement customers’ willingness to experiment with their tresses.

But these experimentations often come with their own set of perceived fears. Many users fear the chemicals in hair dyes, which lead to a dry, brittle and frizzy mess. The fear of hairfall keeps many from truly experimenting with their hair. And while experts emphasize on the need for a robust post-hair colour routine to minimize these challenges, it is equally important for users to opt for hair colour that protects and cares for their hair in the first place - such as Schwarzkopf’s Colour Specialist.

Bring expertise home

In tune with their desire to revolutionize the hair styling space, German brand Schwarzkopf recently launched their first anti-breakage hair colour in India, Colour Specialist. The hair colour delivers 90 percent less hair breakage, protects micro bonds in hair fibrils, and offers 100 percent gray hair coverage.

‘Colour Specialist’, is a fashion forward permanent hair colour, infused with scientific formulations using advanced OmegaPlex technology and delivers 90 percent less hair breakage. It is also infused with the hydrating goodness of Hyaluronic Acid that retains the moisture needed to keep your hair luscious and shiny.

Users can experience Colour Specialist’s range of 8 vibrant shades from Chocolate Brown to Rich Ruby, and enjoy its benefits in the comfort of their own homes. Each Colour Specialist pack comes with an eco-friendly outer box packed with the colour tube, developer, two repair masques (to offer you additional care post 3-weeks of colouration), gloves, and an instruction leaflet.

Innovated in Germany, now in India

Colour Specialist is just another result of Schwarzkopf’s obsession for excellent products through sourcing of quality ingredients, developing high-performing formulas for outstanding hair transformation. With over 120 years of product excellence, Schwarzkopf aspires to bring you only premier hair solutions; ones that accentuate your style with utmost care and protection.

For years, Schwarzkopf has combined quality ingredients with the latest hair care technology to ensure that hair colouring remains a fun, rejuvenating experience so that more people experience the joy of hair colouring, and confidently embrace their best look.

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