How influencer and content creator Simran Balar Jain is making women’s health content that works

With over 1.4 million followers on Instagram, Simran Balar Jain has built a name for herself as a lifestyle content creator and influencer. In a country where discussions about menstruation and female sexuality are still considered taboo, she addresses these topics head-on with a simple and candid approach.

“My content is about documenting everything—beauty and fashion, travel and women’s health. This also includes sex education,” she tells HerStory.

The Bengaluru-based content creator’s thrust on relatable, accessible content is evident from the virality of her videos. Her most popular video on menstrual cups garnered over 25 million views.

“I try to make it friendly and present it in a way that relates to my followers. If I’m showing how to use a menstrual cup, I’m literally going to the washroom and showing them breathing practices, how to insert it, rather than just making a talking video,” she explains.

Jain’s journey as a content creator began while studying at the Centre for Management Studies at Jain University, Bengaluru.

The college did not have a uniform or a dress code, which led her to experiment with different styles, which she started showcasing on a blog. This eventually led her to TikTok and later to Instagram when Reels became popular.

But her content direction took a decisive turn during a girls' night out conversation with friends that exposed significant knowledge gaps in women's hygiene and sex education.

"I started with one video before the pandemic about how to measure your bra cup size," Jain recalls. "It became a huge hit. I didn't know it was going to work out, but it worked really well."

Initially apprehensive about tackling such sensitive topics on Instagram, Jain moved her content to TikTok, where she continued creating educational videos until the platform was banned in India. She was then forced to return to Instagram, and despite the initial scepticism, was surprised by the overwhelmingly positive reception.

Content is king

Every month, Jain conducts Q&A sessions with her audience and collects information on the issues they face with regard to women’s health. Her approach to creating content is rooted in extensive research and community engagement.

She meets with her gynaecologist two to three times in a week to brainstorm potential topics and verify information. She is also pursuing certification as a sexual educator through the Prati Sandhi Foundation. “I discuss with my gynaecologist the questions asked, and we target those topics. I look at official websites for information and cross-reference everything with medical professionals before posting content,” she says.

Jain simplifies medical terminology, replaces complex jargon with layperson terms and relatable examples, and uses Hindi predominantly as a language for communication. She posts around five to six Instagram stories daily providing a glimpse into her life. “Stories have become a game changer for me because they are very raw and real and people find them relatable,” she notes.

Each week, Jain shortlists two to three topics to focus on, maintaining a consistent posting schedule. This approach has been key to building her audience over eight years on social media platforms.

Her content covers a broad spectrum of women's health issues—from menstrual products and breast self-examinations to female orgasms—addressing what she identifies as one of the biggest misconceptions in sexual health.

"The major misconception people have is that female orgasms don't happen," she explains. "I've made it a point for women to ask about theirs as well, to communicate with their partners. If you don't ask for it, you don't get it."

With social media platforms ruled by algorithms, sex education terms are often flagged and there are chances an influencer in this space can lose followers and visibility.

For Jain, a careful approach where she substitutes potentially flagged terms like “sex” with “intimate” or “body massagers” instead of “vibrators” have helped tackle content suppression on social media.

Being relatable and authentic in a “viral” world

Despite the trolls, Jain is happy about the large number of female followers. “I keep communicating with them on DMs and reply to their comments. They have been very supportive,” she says.

So, how does she balance between being relatable and authentic while curating for a digital audience?

“I’m myself every day, raw and unfiltered. I have a very personal connection with the audience. I’d like to think my content will help my audience in becoming better people, make better travel choices, and help them to communicate better with their partners,” she says.

Though she is an influencer, she admits she is selective about brand collaborations and avoids partnerships with excessive creative restrictions. This has helped her secure several long-term brand partnerships.

“I connect with only those brands that resonate with my vision and those that trust me to organically integrate their products into my content. They tell me what product to promote, but I decide the storyline and how to do the video,” she explains.

Jain plans to explore new platforms, including YouTube, where she already has 500,000 subscribers just by reposting content from Instagram. She’s excited about using Snapchat next. She is also the creator and co-founder of Unbound, a brand offering hygiene and wellness products.

What keeps her grounded in a world where every content creator is chasing the next viral trend?

“I have understood that it’s not in our hands, which video goes viral and which doesn’t. You have to just keep going and be consistent because there’s so much competition out there,” she concludes.