Sirona Foundation aims to impact 1M women by 2030 as part of menstrual hygiene outreach

To mark Menstrual Hygiene Day on May 28, Sirona Foundation, the social impact arm of feminine hygiene company Sirona Hygiene, has reaffirmed its commitment to advancing menstrual equity. 

The foundation aims to significantly expand its outreach, with a vision of impacting 1 million women and girls across the country by 2030, it said in a statement.

To date, Sirona Foundation has educated over 1 lakh menstruators on managing menstrual hygiene and sustainable period practices. It has also donated more than 12,000 menstrual cups through workshops, awareness drives, and grassroots outreach across schools, NGOs, institutions, and low-income communities.

Its initiatives have reached underserved and vulnerable groups, including schoolgirls, women police personnel, domestic workers, waste pickers, orphaned girls, sportswomen, and women living in urban slums—expanding access to menstrual health information, dignity, and safer period care options, the foundation said in the statement.

The foundation has conducted 152 menstrual health awareness sessions across schools, colleges, and grassroots communities, with programmes across Delhi-NCR and Uttarakhand. Through collaborations with NGOs, schools, corporates, and community-led organisations, it continues to widen access to menstrual health education and sustainable period care, it said.

With India generating an estimated 1.23 billion sanitary pads' worth of menstrual waste every year, the organisation says there is an urgent need to raise awareness of sustainable menstrual practices and eco-conscious period care alternatives. 

The foundation champions sustainable menstruation by promoting reusable menstrual products such as menstrual cups.

To mark Menstrual Hygiene Day, Sirona partnered with AWAAZ – The Nukkad Natak Group to take conversations about menstruation directly to the streets with a powerful performance at Sarojini Nagar in New Delhi.

Built around the message, “Periods are normal, but no two periods are the same,” the street play used humour, music, satire, and relatable everyday situations to challenge the stigma, myths, and one-size-fits-all narratives that continue to shape conversations around menstruation in India.

Deep Bajaj Co-founder & CEO, Sirona Hygiene said, "Through the Sirona Foundation, our goal has been to create long-term behavioural change by making conversations around periods more open, inclusive and accessible, while also driving awareness around sustainable menstrual practices. While we are proud of the impact created so far, this is only the beginning.

"Our vision is to positively impact women and girls across India by building stronger grassroots partnerships, expanding awareness initiatives and enabling access to safer period care solutions for communities that need it the most.”