This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Social media strategies to understand

Social media behavior that everybody should understand

Social media strategies to understand

Wednesday July 19, 2017,

4 min Read


The marketing techniques have evolved into different terminologies. When the marketing on the internet started, the roots were different. Search engine and ranking websites are basics of the internet marketing. This evolution has changed the roots which were followed and practice in the past. The ranking is creating trends. The websites which are ranked higher than other similar websites are controlling the marketing behavior towards the particular ideas. The logic and art behind online marketing have totally changed. Those ideas which were very catching the past has totally changed now. Those high ranking ideas are now ranked as a low category not to be looked at. While new ideas have taken the place of old revolutionary ideas, there are some errors that keep appearing. Following are the mistakes that are casually made on social media marketing, can be easily avoided.

Follower fans and Like purchase

More the page likes and followers more the person becomes famous. Follower’s fans and likes have one meaning. They give attraction to the content that one person post around. Different people try to purchase the follower fans and likes. This strategy came into play when different people started thinking that Google can be tricked. By showing more follower fans and like the engine will categorize the page or account as real. The page will then get more exposure on the Google. This mistake was addressed by the different social media easily. They induced an algorithm in the code that identified the real from the fakes. The algorithm tracks account communication between the page and the followers that are following the page.

Approaching every social media is a problem

There are many social media available for the social marketing technique. Approaching those social media for the marketing business can turn right to wrong in a moment. A community for a certain thing is a lot different from the community that is present on the Twitter. Similarly, community present on Pinterest is a lot different than the community present on Facebook and Twitter. Always try to see what kind of community is best suited for this kind of work. Always try to gain the attention on one platform get strong there. Then approach others. It doesn’t waste your resources and money. Choosing a social media is also a tough decision.

Social media throughout project with market strategy

Social media should be the content oriented either you are running a page or running a group. Different business accounts should be promoted and review-oriented. This reviews promotion and contents should be properly SEO optimized. The SEO plays important in the marketing strategy. More the content is properly thought through. Properly designed higher the attraction toward the content will be present. Creating engagement with the product or the content is the right track for any page or business account. If the audience is engaging with posts, then consider your marketing strategy a success.

To Open should be To close

Never try to sell to openly to your customers. Try to lure them into the accepting the offer. Once they know that it was a lure, they will visit the required target. The reason they will visit the required target more often because the content was genuine. Nowadays user don’t come towards the content they don’t want to comment on the content they don’t want to click the ads. Try to sell the content directly but place the required learning process behind it. It will allow the users to approach both the ads and the content at the same time. It is called around the side earning you are achieving the target and not causing any troubles while achieving the target. They won't mind two way this way.

A customer Happy is best for Business

More customers are happy more the business grow. Ignoring customers is not cause this can damage the business and destroy the repute. Always try to take the feedback positive. Try to make changes as soon as possible what customer has requested. The trend to follow up with the new trends and create interactive marketing posts. Try to solve the customer post directly. Managing the customer base is always important. Social marketing can easily do the business.

Do hard work gain Extra?

Putting in extra hard work in the business can help you achieve the desired goal. In marketing mostly it takes a day when done manually doing the work fast and efficiently is the right way. Improve your communication pattern with the customers. Make the communication bridge the stronger point. More your communication factor strong happier the customer. Keep the following tips in mind and increase the workload slowly. Increasing the workload at once can damage the will to work hard even more.


Twitter: @etechleaks

Montage of TechSparks Mumbai Sponsors