This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.
10 companies topping the event sponsorship chart
Wednesday October 24, 2018 , 4 min Read
This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.
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When we utter the word Sponsorship, the first image that comes to our mind is the slapping of a brand’s logo onto a panel or posters of an event. However, sponsorship has grown its branches over a much wider arena and companies like to go an extra mile to promote their brand name.
Though finding a sponsor for your event might still be a task at hand, we present to you a list of the top companies who might be interested in your next project:
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Coca-cola has the longest history of sponsoring the grandest events of the world. The list includes televised shows (American Idol), technological launches (Apple iTunes) and sports (NBA and the Olympics). According to the company guidelines set forth, securing a sponsorship from the company can be achieved if your organization, event or cause fit into their commitment to social responsibility or their promotional and marketing strategies.
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Being one of the biggest brand of bottled water in the country, Bisleri has been a proud hydration partner for marathons(TATA Mumbai Marathon 2018), the famous Sula Fest, Adidas Creator Premier League etc. The brand has also sponsored a number of college events as well.
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One of India’s leading tyre-manufacturer, CEAT recently signed a three years sponsorship contract for IPL(Indian Premier League). The company has sponsored the ‘strategic timeouts’ of each innings of each game since 2015. CEAT has also been the title sponsor for Ultimate Table Tennis in 2017.
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This American multinational automaker has funded various CSR events under its initiative: Operation Better World since 2012. The endeavor is to address issues related to Education, Sustainability, Auto Safety and Local Priorities - the 4 priorities outlined by Ford Motor Company Fund. The company works closely with many NGOs promoting child education, women empowerment, eco-friendly driving behavior, water conservation etc.
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Club Mahindra is a chain of over 50+ holiday resorts all over the country. The company supports several expeditions and trips all around the year. Recently, it sponsored National Geographic’s Discover India which was a family tour across the country. However, it’s sponsorship is not only limited to travel ventures and the company has provided sponsorship to an inter-corporate cooking championship as well.
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Being the leading global ICT solutions provider and smart devices brand, Huawei provides global sponsorship opportunities to the most popular sports events like La Liga, Club América, IPL etc. In addition to the worldwide sports partnerships, the company supports a multitude of conferences involving automation and technology. The Chinese multinational company plans to continue as a worldwide sponsor in the spirit of collective success with its partners and improved communication with local consumers.
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Featured as one of the world’s largest sustainable value creator in the consumer goods industry, ITC is one of the biggest corporate sponsor of sports in the country. In the past, ITC sponsored tournaments in tennis and billiards under Gold Flake, golf and horse racing under Classic and cricket under Wills brand.However apart from sports sponsorship, ITC also funds cultural as well as CSR events.
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A global leader in innovations such as mobile networks, digital health, and phones, Nokia involves sponsorship as an integral part of their business strategy. It has been the lead sponsor for IPL team, Kolkata Knight Riders. The brand has also become the main global sponsor in 2017 for the HundrED project, which seeks the most inspiring innovations in education and aims to spread them globally.
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Puma, a German multinational company that designs and manufactures athletic and casual footwear, sponsors some of the top athletes and sports events in the world. The company is getting more and more stars on board to take their brand global. Just to get you excited, Puma has been sponsoring Olympics teams for a long time now.
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Bajaj Allianz General Insurance is a private insurance company owned by the Bajaj Group of India. The company has a reputation for providing huge partnership deals for sports events like IPL and Indian Hockey Team. Apart from sports events, the company also sponsors various finance conferences like FLAME investment conference, DomainX Conference etc.
While this might be just a drop in an ocean of potential sponsors, what makes the difference is finding out those companies which are interested in funding your kind of events and coming up with that perfect pitch which draws them to you.
And if you find this exhausting, we are just a click away! Check out Onspon.com where 18000 events have found their perfect partners and you might be next.