#1: LAW OF EXCLUSIVITY:
- Patients’ choice of one doctor over another is based on differences and not on similarities.
- Doctors who differentiate their online presence from competition succeed several folds than those who do not.
- Only assured way to acquire digital exclusivity for your practice is by creating personal website & mobile apps.
- Doctors who depend on ‘me-too’ profiles of online directories (e.g. Practo, JustDial etc) embrace similarity and violate law of exclusivity.
#2: LAW OF ATTRACTION:
- Patients are attracted to clinics who provide information-intervention not just medical-intervention.
- Doctors who have their own website & app can use it to publish quality health information that patients are looking for.
- A website with high quality health content serves as a magnet to attract patients from various sources on internet (e.g. social media).
- Doctors who ignore importance of information-intervention repel patients by violating the law of attraction.
#3: LAW OF LEAKAGE:
- It takes days & months to acquire patients and a fraction to lose them.
- Every patient who visits your clinic or finds you on internet is vulnerable to loss by misleading promotion.
- Use patient-waiting-area in your clinic to promote your own website & apps instead of someone else’s website or app.
- Doctors who advertise online directories in their clinic or insist patients to download them leak their own patients to competition, sooner or later.
#4: LAW OF CONVENIENCE:
- Patient’s inconvenience in travelling or waiting to meet doctors is soon going to be doctor’s inconvenience.
- Doctors who allow patients to connect and communicate online are here to exist & thrive.
- The best way to connect and communicate with patients securely is through a personal website or app.
- Doctors who deny connectivity to patients violate law of convenience and risk loss of patients.
#5: LAW OF EXTINCTION:
- Everyone likes to upgrade in digital era. Patients are not an exception.
- Doctors who embrace changing technology to engage patients in newer ways build sustainable practice than those who do not.
- Creating a website & app that upgrades itself with new technologies and features is the most reliable way to ensure digital success.
- Doctors who do not upgrade their digital presence or rely too much on static doctor profiles risk digital extinction.
Disclaimer:
AboutMyClinic.com is India’s largest platform for doctors to automate creation of their digital exclusivity to in the form personal website & app to engage & acquire patients with information-intervention