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The 5 Immutable Laws of Digital Success for Doctors

The only laws doctors need to obey in digital era to take success of their medical practice to next level.

Chirag S
9th Dec 2016
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#1: LAW OF EXCLUSIVITY:

  • Patients’ choice of one doctor over another is based on differences and not on similarities.
  • Doctors who differentiate their online presence from competition succeed several folds than those who do not.
  • Doctors who depend on ‘me-too’ profiles of online directories (e.g. Practo, JustDial etc) embrace similarity and violate law of exclusivity.
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#2: LAW OF ATTRACTION:

  • Patients are attracted to clinics who provide information-intervention not just medical-intervention.
  • Doctors who have their own website & app can use it to publish quality health information that patients are looking for.
  • Doctors who ignore importance of information-intervention repel patients by violating the law of attraction.
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#3: LAW OF LEAKAGE:

  • It takes days & months to acquire patients and a fraction to lose them.
  • Every patient who visits your clinic or finds you on internet is vulnerable to loss by misleading promotion.
  • Doctors who advertise online directories in their clinic or insist patients to download them leak their own patients to competition, sooner or later.
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#4: LAW OF CONVENIENCE:

  • Patient’s inconvenience in travelling or waiting to meet doctors is soon going to be doctor’s inconvenience.
  • Doctors who allow patients to connect and communicate online are here to exist & thrive.
  • Doctors who deny connectivity to patients violate law of convenience and risk loss of patients.
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#5: LAW OF EXTINCTION:

  • Everyone likes to upgrade in digital era. Patients are not an exception.
  • Doctors who embrace changing technology to engage patients in newer ways build sustainable practice than those who do not.
  • Doctors who do not upgrade their digital presence or rely too much on static doctor profiles risk digital extinction.

Disclaimer:

AboutMyClinic.com is India’s largest platform for doctors to automate creation of their digital exclusivity to in the form personal website & app to engage & acquire patients with information-intervention

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