Social media is a powerful tool that can distribute your content effectively, reach out to a wider audience and build a remarkable audience. That is why an increasing number of brands are using it for their business which has created a lot of competition. Due to a large number of brands on social media, the attention span of the audience is becoming slow. Thus, brands must find out ways to engage their audiences and enhance brand loyalty. Deepak Wadhwani, Founder/CEO of PROS and Internet marketing and technology company says, “Social media networking sites are not just about chatting. They’re about experiences & developing relationships.” Here are some of the important social media marketing trends that are going to help you in providing the maximum results.
1. Rise of Augmented Reality
Augmented reality will go on to become more popular in 2018. Even leading companies such as Apple has incorporated this feature in their new iPhone 8 and the iPhone X. You will have to consider it in your social media marketing strategy because users will look forward to experience augmented reality. Increasing number of brands will be including AR to showcase their products so that users can not only have a great shopping experience but come back for more.
2. Increasing Popularity of Instagram Stories
Instagram stories have become immensely popular among customers with the usage figures going over 200 million people every month. Despite the fact that Instagram Stories is just a year old feature, it is increasingly becoming very famous and it is not difficult to assume that by the end of 2018, this feature will be used by almost half of all users of Instagram. This implies that brands that are looking forward to connecting with the Instagram users should know how to use the Instagram Stories appropriately.
3. Social Listening will Give Brands an Edge to Their Messaging Online
It is advised to track your competitor's content and activities on social media but it is also important to keep a track of their mentions and what the users are saying about them. You can employ this metrics to analyze your own performance in that field. By the usage of web monitoring, you are able to gather a large amount of data which is very useful in devising the marketing strategies.
4. Expansion of Live Streaming
Live streaming has become a big part of the social media with users as well as brands using it a lot. It is a great way to get the attention of customers and make them aware of your brand. There have been many small brands that have grown and developed immensely with the right usage of live streaming whether it is on Facebook or Instagram. In 2018, a big number of brands will be using the live streaming option and incorporating it into their marketing plan.
5. Videos Will Become The Key in Social Media Marketing Strategy
Video content is very popular among brands as it has a lot of potential. Furthermore, with the regular updates in social algorithms, videos will be becoming more important in order to build the audience and generate engagement. Videos are important for business because they receive higher engagement and people tend to comment, like and share them often. Whether it is Facebook, Instagram or Snapchat, all these platforms provide the brands with an opportunity to generate video content that can be shared with their followers and the audience immediately.
6. Facebook Spaces Goes Mainstream
Apart from Facebook's live video streaming option, there is another feature that they are working on which is called Spaces. This feature will enable the friends to connect in Virtual Reality. Oculus which is a virtual reality hardware and software company is owned by Facebook, thus it is only natural that the social media giant is expanding and making a platform to use the most out of this latest technology. So when Spaces is rolled out, it is important that brands incorporate it into their marketing plan to have a successful VR social media product at scale.
It is important for every business (large or small) to keep above-discussed trends in mind while planning social media marketing strategy as it can boost their business and help them to stay ahead of their competitors.