Prospects walk into sales offices every day. The more number of potential customers, higher the chances of selling. The limitations of space limit the number of prospects you can entertain every day, in a virtual office such as a website. The possibilities are virtually unlimited. Businesses who do online marketing attract thousands of visitors into their websites and convert many of them into customers.
At the end of the day, the money you spend to do each sale will affect your bottomline. The internet makes it possible to decrease your marketing expenses while increasing the sales. Isn’t that wonderful ?
Just like a smart sales person engages the prospect in any shop personally, your website needs to engage surfers browsing through your website. The time they spend in your website is an indicator of how well the website is engaging with the prospects.
Bounce rate is the measure of the number of people who leave your website before the first page gets loaded. It is the percentage of visitors who enter the site and then leave without continuing to view other pages within the same site. Bounce rates helps in finding out the effectiveness or performance of an entry page on generating interest to visitors in adhering to the site. Lesser bounce rate denotes better website, which can make visitors to cling on to the site. Factors affecting bounce rate are :
We humans like to talk to people who are worthy of our attention. If a person talks about himself always, we are put off. Does he like to listen to you ?
Websites are never as good as humans in empathizing with customer’s requirement. Your website needs to learn from your sales people to do that. The more the website knows about the customer, better engaging it becomes.
Customers are looking for something that meets their requirements and at the same time within their own spending capacity. Make it easy for him to make that decision with least effort.
Answer the frequently asked questions without even being asked. Simplify the product offering using images videos and only limited text. Make it entertaining. Connect emotionally with the customer, help him to solve the problem the customer is trying to solve with your help.
If properly implemented, your website can sell better than your best sales person. Even your best sales person gets tired at the end of the day. The website doesn’t !
How intuitive is your user experience ?
The user experience of a site plays a vital role in sales. Make sure key elements of the website are catchy. Spend attention to positioning of images, buttons and text to make sure that they convey their purpose clearly.
Be Context Sensitive
When a user is visiting a particular page, try to give glimpses of the information he is likely to think..... Read more??... Visit :http://intuisyz.com/blog/2016/05/28/web-design-tips-for-internet-marketers-how-to-sell-more-with-less-traffic/