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    Incorporate these 7 Sales and Marketing Tips for your startup in 2018

    By Deepak Chauhan|14th Dec 2017
    With these sales and marketing tips, you can make a positive difference for your startup business. After implementing everything, all else will fall into place. 
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    If you’re able to kick off the year 2018 with an innovative idea which will see your startup growing and expanding, you will have made a remarkable achievement in a highly competitive global business arena. Basically, a successful startup is one that is created as a result of rounding up resources, ideas, and action plan to come up with a nascent platform. You’re not just going to learn sales and marketing tips for the sake of it. Instead, you want to take measures that will establish your brand among competitors.

    At the end of the day, you want to appeal to your targeted audience. That way, it will affect your bottom line in a positive way.

    Here are the 7 Sales and Marketing Tips for your startup in 2018

    1) Focus on a viable proposition

    According to a survey that was carried out by Fortune magazine, startups were failing because they were selling what the market doesn’t need. Most startups are funded by angel investors and venture capitalists. This niche is very attractive, although overcrowded. For that reason, entrepreneurs who want success must figure out how to come up with a viable proposition.

    The idea needs to be unique and innovative. You need to have conducted a thorough market analysis where you basically learn about your targeted audience and their needs.

    2) Work with the principle of minimal Viable Product

    It would be suicidal to create a product for a market that you haven’t studied yet. But now that you’ve studied that particular market, you need to implement the idea of minimal Viable Product, where your product captures the rough idea and brings it to the market immediately. With this idea, you can easily validate your project through gaining some meaningful feedback that will go a long way into making your product the best for solving a particular problem.

    In this fast-paced business environment where consumer needs shift like the wind, launching a finished product would be risky as you might deliver something that has very low market value or has none at all. You want to avoid this path unless you’ve done your research inside out and have already validated your idea through some other medium.

    3) Engage your audience

    Sometimes it’s good to engage your audience rather than selling them directly. Now that we are in the era of social media, you can easily target your audience by demography and actually engage them without sounding like you’re selling them something. You want to be as actively supportive as possible. This could mean participating in social media discussions, sharing posts and so on to start with. There are several advanced engagement tools to integrate with your website to engage the visitors. The aim is to build a solid brand that is trustworthy and that which is perceived as kind. So next time someone is looking for a product around your niche, they’ll most likely pick you.

    4) Concentrate on building good user experience

    Long lasting relationships with an audience is built through sharing your brand name, values, products and services. Even if you implement the best sales and marketing tips and skip this one, you’ll still leave money on the table because today’s audience is receptive and reflective too when offered brand value and good user experience. Inform and inspire with content. By doing so, you are strengthening your voice in the niche. A proper client management system is good for connecting with customers. When creating content, pay attention to simplicity and tone.

    5) Pay attention to signs of premature scaling

    It’s easy to overlook signs of premature scaling. But what exactly is premature scaling, and why is it a deathtrap? First of all, scaling is a point where a startup is experiencing positive growth. If you’re experiencing more sales and hiring quite often, you’re scaling. However, troubles begin when you grow one area and fail to synchronize other elements of your startup. To avoid this problem, focus more on your customers and their feedback. Before scaling your product, carry out in-depth market forecasting.

    6) Make it easier for people to discover you

    Having a simple blog or social media page in the 21st century isn’t sufficient enough for people to discover you. Implement SEO techniques to make your website easy to find in search engines. Use keywords that are specific to your niche. This could mean you may need to learn the tricks of the game. Although you don’t have to be an SEO expert, but it will consume a lot of time and will require regular efforts. At this point, you may need to consider hiring the services of a internet marketing agency or hiring someone in-house to do this.

    7) Become an expert in your niche

    Your startup needs a blog which will educate your audience on what you do. Hosting webinars and podcasts is also a great idea because it makes you come across as an expert in the field. And of course, don’t forget attending business expos that are relevant to your niche. You want to hang out with the right people.

    Conclusion

    With these sales and marketing tips, you can make a positive difference for your startup business. After implementing everything, all else will fall into place. 

    Get access to select LIVE keynotes and exhibits at TechSparks 2020. In the 11th edition of TechSparks, we bring you best from the startup world to help you scale & succeed. Join now! #TechSparksFromHome

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