Fortunately for marketers, there is a way that you could lower down your cost per acquisition (CPA) with the changing times nowadays. The CPA refers to the amount of marketing money that you’re going to spend in order to respond to your call to action (CTA). Marketing doesn’t have to burn a hole in your pocket. Here are the following ways to lower down the cost per acquisition that you might want to try this year.
1. Utilize promotional videos
Adobe stated that approximately 51.9% of marketers around the world claimed video as one of the best ROI. Aside from that, the competition is less with videos compared to other types of content that you can use. In lowering down your CPA, we highly suggest that you target your search terms to YouTube. Other search campaigns with less to no competitions can be used as well. You can also target keywords on YouTube based on the gender, targeted audience, and age groups.
2. Leave targeting locations that don’t generate sales
Make sure that all of your efforts are rewarded with high returns by leaving all targeting locations that don’t generate sales at all. In that way, you can reduce your CPA in the long run. Aside from that, having a bigger budget will help you to go back in no-sale zones that provide a great opportunity for generating larger profits in your sales chart.
3. Eliminate all negative keywords
Using the search terms report, make sure that you check all negative keywords and eliminate them as soon as possible. Keywords that are not pertinent to any of your marketing objectives will affect your business negatively.
Aside from that, if you are planning to develop a reputable online presence, make sure that you review your reports more often. Negative keyword evaluation is empirical to ensure that you are not spending marketing money on advertisements that do not target any of your targeted audience who will not be interested in products or services offered by your business.
4. Think before optimizing
While it’s rather tempting to optimize without even thinking about it, make sure that you have a realistic and clear objective in mind before doing so. Tweaking here and there will eventually lead to drastic changes without you even knowing it. Make sure that you view your analytics results regularly to make sure that you're ‘on the fly’ optimization will not hurt your business. There are tools like vNative, that help you get the reports of Acquisition based campaigns accurately.
Unfortunately, thousands of money had been thrown down in the drain because of these spur of the moment decisions. Hence, even if it seems just like a small tweak to you, make sure that you plan your strategies ahead of time. In that way, you can rest assured that optimizing your website will not have a negative impact on it.
Try these methods in lowering down your cost per acquisition in the long run. Not only it will reduce the marketing money that you’re going to spend, but you’ll also improve your marketing strategy and ensure that you are exerting effort on the right path.