This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

6 reasons to have an eCommerce website for your business?

6 reasons to have an eCommerce website for your business?

Wednesday July 24, 2019,

4 min Read

As an owner of a business, you always have been trying to improve your revenue rates and profit margins.

Here, I am going to show you how an eCommerce store is beneficial for your business and can generate extra income for you.

The eCommerce business is expanding its reach in the market and society with a high growth rate.

In this piece of content, we will know why 60% of shoppers from the US prefer to shop from online stores? Also, we will examine the progress of eCommerce development in India and other developing countries.

eCommerce solutions india

Below is a list of major advantages of having an eCommerce store.

It is a passive income source

With a conventional business model, you can earn in your working hours. This is the main problem of any physical store, you get sale only when the store is open, which makes this an active source of income.

But, when you have an eCommerce store, which is on the internet, you don’t have to bother about working or opening hours of the store because your online store is 24*7*365 open.

Even if you are sleeping or having a break from work, your sale and income will not get interrupted because it is a passive source of income.

I feel this is the biggest benefit of having an eCommerce store; it offers an uninterrupted flow of income.

It takes your business globally 

The eCommerce business is an online business which doesn’t have any boundaries of area or region.

It allows users from anywhere in the world to access and buy products from your eCommerce store.

Although in starting you won’t be shipping products internationally, your online store will expand your reach among consumers, and you will receive unexpected orders.

eCommerce is the best way to grow your business with its limitless reach.

Drives traffic from different streams

We are living in the social media influenced world. Different social media platforms perform a prominent role in driving traffic to any website through online promotions and advertisements.

In context to an eCommerce website, there are much more ways to bring traffic to the website. Along with social media marketing, you can go with Email marketing, SMS marketing, and content marketing for more traffic on your online store.

An eCommerce store can have multiple successful streams of traffic as it is a product selling store, which people are always looking for.

Offers better marketing options

Along with Search Engine Optimization (SEO) techniques for website visibility in the search engine’s result page, an eCommerce website has more options for marketing.

Internet marketing is the key for any website to get popular and drive traffic, same goes for an eCommerce website also.

Luckily, your online store has other ways also to get popular among people, like conventional marketing methods such as Television, newspaper, and banner advertisement which still works for any eCommerce store’s popularity.

Develops an online brand reputation

Online business has its own way and advantages. As an offline businessman, your good service and products are appreciated only in a certain region and among a handful of people.

An eCommerce business allows building an online reputation for your brand among the internet community by the help of reviews and feedbacks from customers.

A good product and service review for your store by customers on any social media platform or on a website will create a positive image of your brand.

This will let your brand get popular among people and develops an online reputation of being a good eCommerce store.

It is a scalable business

Since eCommerce is an internet-based business, it is a scalable model of business.

An eCommerce website allows you to scale every activity on your store. It provides an analytic report of product searches, site visitors, and other analysis of your store which will help you to make changes according to the need.

Moreover, scalable quality of eCommerce helps you in targeting a specific group of customers and identifying the demanding product list, which will help to generate more sales.


Setting up an eCommerce store is always a beneficial step for your existing business or new business.

In the upcoming days, people will move more and more towards online shopping. With eCommerce development in India and other countries, this industry has a very demanding future.