How can a POS system deliver great customer service?
55% of customers would extra when they receive betters services. (Defaqto research)70% of buying experience is based on the way the customer is treated. (McKinsey)12 positive experiences are needed to cover up one negative experience. (Understanding Customers by Ruby Newell-Legner)
Do you still doubt that customer service is an important component in business? I am sure, not, but yes, you must be thinking how to build on this essential element. Let me tell you how a POS system can help you in it.
Loyalty Programs: A good POS system keeps a record of all its customers, how they spend, which brand they purchase more, in what time they visit the store and etc. This way you get to check every customer touch point and in return get help in deciding the offer from your store as a part of customer care process. Thus, A POS system not only incentivizes repeat visits but also increase the frequency of it. The system really makes an impact on the bottom lines of your balance sheet.
Customer satisfaction: When you are running a business, you need to know that which stock requires a reorder or which article is just occupying the space at shelf from long. Inventory management plays a major role in business and is based more on customer preference than owner’s choice. Therefore, the owners should really install a POS system to make a smart decision about inventory and customer.
Speedy Transactions: Nobody likes to stand in long queues for billing. A reliable POS system can eliminate this also. With integrated bar code scanning, the prices of all the purchased articles acne be entered quickly into the computer, without a scope of error and thus the transactions will be speedy and the customers will be happy.
Flexible options of payment: Gone is the era where cash was the only medium to pay your bills. Now, there is variety of payment option available, credit cards, debit cards, online transfer and etc. A POS system accepts all of them and helps in running the business smoothly.
Email receipts: A good POS system also provides a facility to customers to receive an email receipt, which in turn again make the check-out process easier and builds in the data with the owner to run an email campaign effectively. With email address saved, the owner can easily email the customers about the current promotions or schemes running in the store.
Thus, a perfect point of sale system can provide data to owners and best experiences to customers. Undoubtedly, customer’s service is a key element in the success of a business and owners just need to encase this element by installing a reliable POS system.