In 2016, some colossal deviation takes place in the mobile advertising world. Starting from social media leaders coagulating their mobile ad products to adblocking or from new cross networks attributions to the enhanced technology of location analytics, digital industry has again proven its dynamic gesture that is probably going to last in 2017 equally.
Now if we want to do any kind of branding or transfer any kind of social messages, without video whole thing remain incomplete. This is probably because of its effects. And as we are standing in the age of social media too, most of the consumers turns away from conventional networks like television and towards mobile gadgets to follow trending videos. If you measure the average daily spend time with online video, you will get an upward increasing ‘U’ curves which make you realize that it will increase more in future.
The native advertisement is something that slowly grabbing the share of non-native mobile displays advertisement. It is predicted that in 2017, almost 54% market share of global mobile display advertising will be in the hand of native display advertising. This is because of some valid reason and for the noticeable benefit of mobile native ad formats like it is less pushy, enhance brand awareness, the user becomes more interested, lead generation and so on.
Chatbots aren't new, be that as it may they've emphatically hit vitality in 2016 and are most likely going to pass on this over into the new year. Snapchats has been a prime instance of the example. The application has offered to user another platform and showed the value of short time content. Just this year, Facebook at long last took after and taken off chatbots for the Messenger application. Between the dispatch in April and July 2016, 11,000 bots had been added to Messenger. By September 2016, that figure had hoped to 30,000 bots. The web-based social networking goliath likewise added a component to give shoppers a chance to rate a chatbot. Likewise, Messenger bots now additionally acknowledge installments locally.
A big step towards the direction of advancement in was live broadcasting. In Instagram, we have seen the integration of live broadcasting feature into its stories structures. Even now news channels are broadcasting prime news through live streaming. However, there is lot more homework is required to know kinks of this technology, but in 2017 we are going to see lot more of it.
Therefore, scenario says mobile is the future. To fetch traffic, mobile is performing well than desktop. So, if you are not planning to cater your content, online experience or advertisement to mobile users you will be in loss. You should absorb the fact that it is not about optimizing your content for mobile advertising but it is all about making certain that content gets mobilized users’ lifestyle.
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