SEO, Search Engine Optimization, is a technique which websites use to get a higher rank in the search engine results. Whenever you type anything into a search engine and press 'enter', you get a list of search results containing the keywords you have in your query. The site's results appear in order to their relevance with the first being the most relevant and one that is likely to contain the information you are searching.
The procedure for optimizing a website to rank high in search engines is known as SEO, the complex of techniques, important for companies that get their clients online. A significant portion of the people searching for those terms lands on the top sites. This way, SEO serves as a lead generator. It increases traffic and later conversions to your site.
On the other hand, Digital marketing is a common tool referring to all integrated online marketing services for getting customers, increasing their numbers or even converting visitors to customers. Multiple channels such as influencer marketing, content marketing, SEO, online advertising, product journalism or social media marketing are ways companies use digital marketing to boost their sales.
They all use the internet to help brands connect with customers as well as helping marketing programs, and campaigns achieve their goals. From this perspective, it is clear that SEO is a tool of digital marketing.
SEO and Digital Marketing may share many similarities but they do have some crucial differences. An SEO expert is experienced in making some features such as design, content and meta URLs optimal for search engine visibility for more traffic and finally more revenue. On the other hand, a digital marketing manager works together with an SEO specialist especially in an advertising campaign to make a company visible on the internet for the target niche.
Digital marketers depend on SEO as a tool which makes the customers find a brand or service that is in a campaign. Digital marketing uses other alternatives like billboards, messaging, mass media or even referrals. SEO is strictly based on the internet and specifically targets fetching clients from search engines following queries with phrases from the website content. As SEO focuses on increasing the number of people visiting a website, digital marketing is usually concerned with growing the overall visibility of the firm to their clients.
The relationship between SEO and digital marketing is small yet distinct. SEO is mainly involved in issues pertaining keyword search, presentation and web development. SEO involves optimizing the information and design of a website rank top in the search engines. This process enables firms to get an online presence and benefit from the organic (non-paid) traffic.
It can make a website defeat the competitors by gaining traffic directly from them. Digital marketing is a collective term referring to all marketing campaign efforts, whether online or offline, to promote a brand for better leadership development. Both SEO and digital marketing work hand in hand and make many businesses thrive online. In other perspectives, both SEO and digital marketing serve by increasing online presence of a brand for consumers to find it.