Ecommerce SEO - Get Traffic to Your Online Store [Top 4 Factors]

    In order to drive traffic to your online store you must rank higher in SERPs. In order to do that you should be aware of all the eCommerce SEO that will help take your ecommerce website to the top. Make use of SEO for eCommerce website to get high quality backlinks to your eCommerce website.

    17th Sep 2018
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    Work on product page optimization to make sure that you are ranking for the right keywords in Google and other SERPs. Along with these, website structure and URL length are also important for the better ranking of your eCommerce website. If, however, you don't know how to boost the SEO performance of your ecommerce store you can approach eCommerce SEO services and they will help you get the desired results.

    If you have recently launched your eCommerce website you must be wondering how to drive traffic to your online store. Not knowing the necessary tips and tricks can cost you in some serious ways. You will lose out on clicks and sales. Hence, we have brought you the basics of eCommerce SEO to get the best results out of your eCommerce website. Whether you are just starting out with a new eCommerce website or want to improve an existing one these tips are surely going to help you get traffic and generate sales. These tips are:

    1. Having a higher Domain Authority

    We all know that backlinks are important. They are one of the most important ranking factor in Google's algorithm. But it is not just about the quantity of backlinks but also the quality. While having more backlinks will definitely benefit your website, having back-links from trustworthy websites is more valuable than the number of back-links pointing to your website. 

    This is also true for eCommerce SEO. The important question is how can you get other websites to link to yours, if it is entirely made up of product and category pages? Well, you can use content marketing to increase the overall domain authority of your online store. 

    Yes, even if you have an eCommerce website you can publish amazing content and use it to get back-links from genuine and trustworthy websites. This way you can build up your website's overall domain authority. It will not only help you appear in search engines but your product and category pages will also rank better in Google. This is an important aspect of eCommerce marketing.

    2. Product page optimization

    E-commerce websites have a major part of the traffic directed towards the product pages. These product pages are also responsible for conversions. In other words the more traffic you get to your product pages the more successful your site would be. So how can you bring traffic to your product pages? 

    Here is a simple four step eCommerce SEO guide to help you with product optimization and get maximum traffic to your ecommerce store

    - Adding modifiers

    Adding modifiers to your product page title tags can improve your SEO. Users tend to use modifiers when searching for a product or service. Apart from using the target keywords in title tags you should also add certain words such as “best”, “offers”, “cheap”, “deals”, “online”, “free” etc. It will help you rank for dozens of long tail searches. Also, users are more likely to click on these search results if it matches their query.

    - Adding magnet words to your title tags

    Title tags can significantly improve your click-through rate but many eCommerce enthusiast don't have much knowledge about SEO for eCommerce website. They don't really know how to optimise their title tags and benefit from it. 

    Title tags are what appears first when you do a google search. An attractive title tag can motivate people to click on a certain link. Since the click through rate plays a significant role in Google ranking it is important to optimise your title tags in order to get more clicks. 

    More clicks will result in higher CTR which in turn will drive more traffic to your eCommerce resulting in more sales. Some of the most common magnet words that will give you the desired result are N% OFF, lowest price, free shipping and sales etc. These will catch the attention of users making them want to click and increase your CTR in the process.

    - including at least 1000 words in product description

    It is a well-established fact that longer content ranks better in google search results. In order to be able to rank your website Google needs to understand what it is all about. Providing relevant content will help Google find the necessary information and rank you on the basis of the same. Posting descriptive content will also give users some idea about the products and services you are selling which in turn can be beneficial in increasing conversion. 

    However, it is not possible to write long descriptive content for every product page of your website. What you can do instead is write at least 1000 words of content on 10 most important product pages to make sure that they appear in search results and have higher Google ranking. This will definitely benefit your eCommerce marketing.

    - including target keywords 3 to 5 times

    Keywords are important for ranking purposes. Proper keyword optimization will help in improving your website's ranking. If you are trying to get your eCommerce website ranked, always make sure to use the target keywords at least 3 to 5 times. Apart from helping Google understand what your page is all about it will further help users find your product and services. If, however, you are not sure how to go about the entire process you can opt for eCommerce SEO services and see your eCommerce business grow.  

    3. Website Architecture

    Website architecture is crucial for any website. It generally refers to how the pages on the website are organised. Having a properly organised website makes it easier for search engines to find the valuable information and rank it accordingly. 

    The website architecture becomes all the more important for eCommerce websites. One possible reason for this could be the fact that your average eCommerce sites has more pages than your average blog or website. With so many pages it is extremely important that the layout of your site architecture makes it easy for users and search engines to find the most important pages on your site. If you are looking to bring traffic to your eCommerce website you should follow the golden rule of eCommerce site architecture. 

    This suggests that your products are not more than three clicks from your home page. This will not only help Google find and index your products but also make it easier for users to find the products they are looking for.

    4. URL length

    As the fact suggests shorter URL ranks better than longer URLs. Hence it is advised to keep your URLs as simple, accurate and compelling as possible. However, if you haven't done SEO optimization for your eCommerce website changing it later is not a good idea as it will result in some serious SEO issues. 

    What you can do instead is set up your URL structure so all of your new product and category pages have short URLs. If have longer URLs Google will automatically shorten it in search results and it will lose its meaning. Hence it is extremely important to have short and accurate URLs. 

    URL optimization is an important component of ecommerce marketing. Using a good URL structure for ecommerce seo will ensure that the website is indexed well and the visitors are also getting a good user experience from your eCommerce platform.

    Final thought

    eCommerce SEO is extremely important for your ecommerce website whether it is about getting more traffic or improving your ranking. This article offers you a step by step guide towards ecommerce marketing. If you are looking forward to starting your own ecommerce store here you will find all the necessary ecommerce marketing strategies to make it successful 

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    Authors
    Akash Verma

    Akash Verma is an SEO consultant. He is currently working at Yupple Technologies. He is specialized in link building and other Digital Marketing related activities. You can also find him on Twitter & LinkedIn.

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