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The effect of artificial intelligence on the finance industry

Evolving technologies have always had a great impact on businesses because of how they can improve the existing process.

Manohar Parakh 41 Stories

Tuesday June 26, 2018 , 4 min Read

Evolving technologies have always had a great impact on businesses because of how they can improve the existing process. Certain technologies offer great scope to take your business to the next level because they have the capacity to change the way you do your business. Artificial Intelligence is currently the most trending topic due to the opportunity it offers to benefit from its use.

There is no other industry except the financial industry who is trying their best to adopt Artificial Intelligence for speed, accuracy, and efficiency in business. Artificial Intelligence and Machine Learning offer a great deal in the finance industry through algorithms in the financial services.

At the heart of the Artificial Intelligence are some of the algorithms which are self-learning and can help the finance industry if fed the right data. There are multiple fields in finance which can eventually benefit from the implementation of Artificial Intelligence and could prove to be of great value to the customer and the financial organization too.

Let’s have a look at the areas in finance which will benefit from the introduction of Artificial Intelligence;

Customized financial services

Artificial Intelligence has expanded the range of offerings under the finance segment based on the customer preferences for financial spending. Data accumulated by AI suggests that there should be various customizations in finance based products and services because the spending pattern of customers differs in many ways. There are some customers who look for specific offerings from a bank and he/she should receive the optimum package based on the need and want.

Reduction of cost in Finance through Artificial Intelligence

We can all agree on this because AI has definitely brought the costs down in finance by providing multiple services at an affordable price. Nowadays the services offered by banks are comparatively low on price which is good for a customer because there are various preferences when it comes to availing a certain service. AI has made is extremely convenient for the public to make use of the financial services.

Fraud Detection

Artificial Intelligence can proactively detect if a fraud is going to take place in a financial system or not. AI makes it a point to keep all things secure and take steps towards safety before any chances of fraud. Fraud detection through AI can help bankers to follow the policies and regulations while providing a financial service to an individual. AI is expanding the financial products portfolio by continuously understanding the human psychology.

Less Human Intervention in Management

There is no longer a need for specific personnel to answer questions about financial services which are being offered and how it can help the customer. Now AI processes data to solve queries and suggest the best service or solution for an individual. Human opinions are no longer needed to forecast the demand for financial services.

Automation

Important decisions in finance cannot be inaccurate and thus AI learns and studies huge amounts of data before automating certain feature to provide a customer with accurate information. AI safeguards all the areas of automation to deliver the best results to the customer by keeping their trust.

Voice Assistance

This feature allows the user to use banking services based on voice commands rather than touching your mobile phone or any other device. Through voice-based banking feature, many queries of a customer can be answered by AI with maximum ease along with transactions and other information.

Greater Insights

AI can dig deeper to get better insights into the existing data and newer data to look for trends and patterns leading to delivery of a service to a customer. With ever increasing data, AI can efficiently look into the raw data to excavate important information.

The Future

Artificial Intelligence in finance is able to continuously learn and re-learn the existing data, patterns which affect the finance industry. AI provides a great scope in developing the current products and services and also provides an opportunity to develop these existing products in the portfolio. Artificial Intelligence can regularly study the market to know what the consumers are looking for and can provide them those services before anyone in the market.