ENTREPRENEURS ARE NOT BORN, THEY ARE MADE

    11th Oct 2018
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    An entrepreneur is an individual who sets up a business, assuming the risk and rewards of the venture. Now the question arises, are entrepreneurs born with business acumen or an individual can hone his skills to become a successful entrepreneur? It is a matter of nature versus nurture. A couple of decades ago we could have easily accepted the fact that entrepreneurs are born looking at the history of success stories of the likes of Dhirubhai Ambani,Ratan Tata and Seth Shiv Narayan Birla to name a few. Back then there was no lack of ideas or funding-rather there was a dearth of driven, capable and obsessional entrepreneurs.

    But with the advent of digital revolution, learning and developing certain skill sets is just a click away. Sharp focus on objective and an insatiable desire to succeed can move an entrepreneurial venture to great heights. Truly, a burning desire has devious ways of transmuting itself into its physical equivalent.

    The entrepreneur of today works backwards on his vision. Through the process of visualization, he first creates a mental picture of a successful venture. Once a goal is set he tries to simplify his plans. Once the plans are simple and achievable for the mind, they are easy to execute. If opportunity doesn’t knock, the entrepreneur of today creates one! The success stories of most start-ups today is backed by this adventurous vision of either the newly qualified confident youth or an experienced professional who dares to take the untrodden path and work on his dream project as an entrepreneur. All these new-age entrepreneurs take the plunge into business after careful analysis of the venture they wish to setup. Some of them even have back-up plans for survival in case their venture doesn’t take off well or requires more time, money or even change of strategies. This think- and win-attitude can surely be cultivated and we are sure you’ll agree with us that it can be built and honed rather than being born with it.


    The ‘have it or not’ view will only categorize people in two groups: those who own an entrepreneurial enterprise or get it in legacy and the rest of us. The success stories in recent times have shown us that for starting an entrepreneurial journey, one doesn’t need a god father and ‘business’ background of the family but the right acumen, vision and analyzing power. These are the qualities that make an entrepreneur successful and these qualities are not inherent always but can be acquired through education and experience. The entrepreneurs of today are made from their obstacles, failures and all the miniscule successes they achieve in the journey of entrepreneurship. Most importantly, they are made from their past and present work experiences.

    Another important quality of entrepreneurship is innovation, which is not one of those qualities that can be inherited. This innovation can be in any field - a new product, a new technology, a new source or even in the creation of a new market. If we take an example and a classic case of entrepreneurial vision and creation of a definite market, the rising fuel prices led to the innovation and popularization of battery-operated automobiles. When rest of the mankind sees a problem, an entrepreneur sees opportunities.

    To conclude, we can confidently say that gone are the days when entrepreneurs were born, new-age entrepreneurs are made and really sturdy ones! So, if you believe in your passion, integrity and leadership and ready to learn something new every day then don’t fret to take your next big step in the entrepreneurial journey. Success will surely be yours, if not now, then sooner or later!

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    Vineet Arya

    Vineet Arya has over 25+ years of experience in communications, brand building and 360 degrees marketing.


    He has worked with some of the most-sought-after MNCs, including AMD, SanDisk , Tata Power Solar at senior marketing positions. During his career span of 2 decades he has managed entire marketing bouquet right from brand building and PR to ATL, BTL and Digital marketing.


    After almost 19 years of stint in the corporate world and helping MNCs grow, Vineet decided to quit his full-time job to help budding start-ups in managing their marketing functions. He has utilized his vast experience in marketing to help start-ups scale faster with limited resources; and grow with the right set of Go-To Market strategies.


    He is an entrepreneur himself and is currently heading a marketing venture – ‘Outsourced CMO,’ which helps start-ups to work with a low-cost virtual CMO and offer plug n play marketing planning, support & implementation services to start-ups and SMEs. He himself takes charge as a virtual CMO for multiple start-ups at a time and helps whole start-up ecosystem by optimizing the marketing budgets in the shortest span of time and scale up faster.


    With ‘Outsourced CMO,’ he has successfully helped various start-ups in the manufacturing, e-commerce, edtech, and service industries. Besides his profession he is a mentor in NASSCOM 10,000 startups to promote new age entrepreneurs . Part of NAIN program of Department of IT BT and S & T ,Government of Karnataka , to evaluate & mentor new startups proposal received for Govt funding , support & network. Mentor at IvyNext.com


    Please visit Outsourced CMO or write to him at vineet@outsourcedcmo.in

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