Disclaimer: This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

    How to use colors on your ecommerce site to influence more customer to shop more?

    By Geturkart|24th Sep 2018
    Clap Icon0 claps
    • +0
      Clap Icon
    Share on
    close
    Clap Icon0 claps
    • +0
      Clap Icon
    Share on
    close
    Share on
    close

    According to a psychology studies, it is proven that color also effect on your customer’s mind to shop more on your ecommerce. Colors manipulate your emotions in three ways:-

    1.     Psychological effect

    Based on your experience, like- Red with Love.

    2.     Cultural effect

    In different culture colors shows different emotions, like- in western culture, the white color shows purity instead in eastern culture white color represents sadness.

    3.     Symbolic effect

    Some colors directly connected with some specific thing, like- Sky-Blue relate to the sky

    Researchers said, more than 80% shop decision is based on color that which color you used on your ecommerce web according to your business. Facebook, LinkedIn, Twitter, YouTube is the biggest example of color with Blue and Red, the effect of colors on our mind directly relate to any specific thing.

    Studies prove,

    ·        RED

    This color directly relate with the sales. Have you noticed? Mostly marketing agencies used red color with the word SALE on marketing banners or pamphlets. They used this color with Discounts to attract the consumers.

    ·        BLUE

    Represents Trust. What do you trust most (except family)? Banks because they give you the Security of your money. State Bank of India (https://www.onlinesbi.com/) uses the blue color in their logo to generate Trust and Security.

    ·        GREEN

     It shows the Relaxation. That’s why mostly Herbal, Ayurveda, Homeopathy, Naturopathy companies (like- http://www.nationalherbscompany.com/) uses green color in their logo, branding or marketing.

    ·        PINK

    We all are aware this color, it directly relates with women and girls and off course relates with their beauty products. For example- a famous show “Nail Files” that telecasted on TLC, it’s a business or show only for Nail Products. The lead cast of Nail Files, Katie Cazrola running an award winning Nail Salons in Hollywood and own a website i.e, ThePaintedNail (https://thepaintednail.com/), which is also in pink.

    ·        BLACK

    Black color shows the How Luxury you are? The most luxuries car company Rolls Royce (https://www.rolls-roycemotorcars.com) and Land Rover (https://www.landrover.in) use the Dark Theme in their website to enhance the beauty of their luxuries cars.

    ·        PURPLE

    Purple color also represents the beauty but not in the feminine way. Everyone wants to look good and more attractive. Lots of the beauty products are mostly used by women and men also. Purple.com (https://www.purplle.com/) is the example to deliver anti-aging products for both men and women.

    Clap Icon0 Shares
    • +0
      Clap Icon
    Share on
    close
    Clap Icon0 Shares
    • +0
      Clap Icon
    Share on
    close
    Share on
    close