Anjana completed her MS in United States. Rather than choosing a corporate job or entering the media business(Deccan Chronicle) which was her owned by her family as career, she chose to become an entrepreneur in her own right. During her final year in college, she founded a company called Collectabillia. USPL offers opportunities to fans to own memorabilia personally autographed by their icons, and assists celebrities with extending their brand connects beyond endorsements. This makes Anjana’s company India’s first celebrity-commerce company.