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Durga Mahdab Dash

Durga's vast industry experience and proven track record in the fashion and ecommerce arena brings an insight-based perspective to the highly competitive and closely watched fashion ecommerce space.
Durga Madhab Dash is the Co-founder and COO at Styched, an affordable, fast fashion ecommerce brand that sells to the youth. Styched provides end-to-end fashion at price points considerably below than the average market price. He has extensive experience in operations, supply chain, and people strategy. Before joining Styched, he held leadership roles in Amazon India, leading large teams for the fulfilment, network, and performance advertising functions for nine years – qualities that are reflected in the rich perspective he brings to his writing.


Awards and Recognitions
YourStory's 100 Digital Influencers of 2020
With close to 50 million first-time customers expected to shop online this year, and fashion being the first touchpoint on ecommerce platforms, fashion ecommerce is highly competitive and closely watched space. Durga’s experience and a ringside view of the fashion ecommerce space helps him write about challenges and opportunities in the sector, particularly on topics like fundamental vulnerabilities in the traditional fashion system, matching supply and demand, shifts in manufacturing and on-demand fashion, fundamental ways in which the fashion industry will evolve, the impact of the pandemic in the fashion ecommerce space, and fashion for the new normal, among others. “Industry overproduction and mismatch has been over 35-40 percent. Production-on-demand enables fashion brands to reduce their upfront cash needs, minimises excess inventory, and lets firms nimbly react to changing fashion trends, and move with the customer's pulse!”