With close to 50 million first-time customers expected to shop online this year, and fashion being the first touchpoint on ecommerce platforms, fashion ecommerce is highly competitive and closely watched space.
Durga’s experience and a ringside view of the fashion ecommerce space helps him write about challenges and opportunities in the sector, particularly on topics like fundamental vulnerabilities in the traditional fashion system, matching supply and demand, shifts in manufacturing and on-demand fashion, fundamental ways in which the fashion industry will evolve, the impact of the pandemic in the fashion ecommerce space, and fashion for the new normal, among others.
“Industry overproduction and mismatch has been over 35-40 percent. Production-on-demand enables fashion brands to reduce their upfront cash needs, minimises excess inventory, and lets firms nimbly react to changing fashion trends, and move with the customer's pulse!”
