Himanshu Chawla brings in the power of technology to gifting
Himashu Chawla is the Director of FlowersAura, the online florist and gifting portal offering a range of flowers, cakes, gifts, plants, chocolates, and bouquets for all occasions. Spearheading strategy and technology, Himanshu had joined the company as a marketing trainee during his internship. But his ability to juggle multiple projects - creating digital campaigns, content or even operational work, saw him growing fast within the firm.
He believes that the online gifting industry is going to be one of the core contributors to the growth of Indian ecommerce space and is set to take a larger pie in the overall market in the coming future.
Focussing on the ecommerce industry, Himanshu writes about how the Indian online gifting industry is poised for growth. He believes that the online gifting industry is one of the contributors to the growth of Indian e-commerce space and is set to take a larger pie in the overall market in the coming future. The global gifting market is estimated to be $475 billion, and India is expected to emerge as one of the most influential contributors by 2024.
He adds that India is set to jump from the current online gifting market of $65 million to $84 billion by 2024. The long-term growth perspective for India’s online gifting market remains robust. He opines that the emergence of newer players, innovation in the environment as well as a change in mindset will help online gifting take centre stage in the coming years.