Jasminder Singh Gulati co-founded NowFloats, a Hyderabad-based startup which focuses on empowering small and medium-sized enterprises (SMEs) by helping them go online easily, without spending a fortune.
A TedX speaker, he has brought more 130,000 businesses online whose websites account for five percent of the overall traffic generated by Indian SMBs. His motto now is to turn every business in India digital by 2022.
During his corporate stint at TCS, he built India’s first global software product for the financial services industry. His longest stint was at Microsoft where he worked for more than 11 years and headed multiple roles - from being a technology evangelist to heading global sales for countries in Europe, Middle East, Africa, APAC, Japan, and China.
Jasminder writes about how SMBs need to have a digital footprint, create a custom domain name, and develop a strong presence online to truly compete in today’s marketplace and stand out. He likes to substantiate the trends with reports and market studies.
His writings reflect a great blend of storytelling and analysis of the SMB sector and technology to empower the untouched segments in the country. With a billion people expected to join the digital ecosystem, he feels the scale and opportunity for businesses to go online is unprecedented.
Jasminder asserts that adopting an online and mobile presence as part of an omni-channel strategy for growth is imperative for Indian SMBs.